Each December, JWT Worldwide showcases a study focused on looking at upcoming trends in technology, culture and consumer behavior. The full study can be purchased and while I would LOVE to get my hands on it, the video helps clarify each of the top 10 trends that will be shaping up the business world in 2014. Read more
Archive for SEO Blog
This cartoon from @gapingvoid is every social media marketing person’s wet dream. Products exist because we allow them to…. When consumers tell other people about a product they like, it is more impactful than most any form of advertising a marketing person could think of.
Social Media Marketing Trends 2014.
As someone who has built her personal brand through her name, either as “Shana Ray” like the url of this blog/website, ShanaRay.com or as “Sharayray” on Social Media sites such as Twitter, Instagram, Pinterest, etc. I was very concerned with the idea that changing my last name from Ray to Bull could negatively impact my SEO ranking online.
The idea of a personal brand is really important to both myself and my new husband (aka Jeff Bull, aka Bullseyebrewco), but so was taking his last name.
Looking through the Google Search for “Shana Bull” is… interesting…. let’s just say I am not a woman from New Jersey who was arrested for forgery.
I did some research on SEO for Brides, only to find there wasn’t much information online about the subject of changing your last name on social media.
“The quickest and easiest way to for anyone with a name change to impact their Search Engine Results Pages is to either change their Google authorship profile or create a new one. This feeds the SEO knowledge graph for their name and those who already have a Google authorship profile may see a result and impact with their new information within 24 – 48 hours.” - Mark Kithcart
“I have a pretty substantial separate following under my maiden name in the writing/publishing community. I maintain a writing/pop culture blog, write fiction, and have social media accounts under my maiden name. That was part of the agreement with my husband — it was important to me to keep my maiden name in some context, and it was important to him that we share a name. So professionally and legally, I use my married name. In my personal social media and for my fiction, my maiden name has become my pen name.” – Steph from Zenergy Works.
“Don’t rush into it. Whether you have just got married, just got divorced, or changed your name by deed poll, you’re probably quite excited to be changing your name, and keen to get on and do it. But before you do stop and make a list of all of the places you need to change your name. Chances are there are some out there that you have forgotten, so make sure you go through your emails and check Google for places you’re mentioned.” – Sarah from SEO Chicks.
+ Shana Bull (formerly known as Shana Ray)