Each December, JWT Worldwide showcases a study focused on looking at upcoming trends in technology, culture and consumer behavior. The full study can be purchased and while I would LOVE to get my hands on it, the video helps clarify each of the top 10 trends that will be shaping up the business world in 2014. Read more
Archive for Social Media Blog
Anytime I am asked to speak about social media at a conference or a seminar, I focus on imagery. This past year I spoke in front of a group of farmers at the Eco-Conference, as well as a group of cheesemakers at the Sonoma Valley Cheese Conference. During each seminar I discussed the importance of social media images and creating content. Read more
The term “social media” is still a much used buzzword in the wine industry. Every wine industry conference has a session dedicated to social media, and each week there is another great article about how wineries are using online tools to connect with customers. Whether it be for advanced marketers, or newbies, there is always something new in the world of social media marketing. Read more
This morning I saw my first Instagram sponsored post (at least one that wasn’t from Instagram themselves) – a picture of a pint of chocolate ice cream with a heart drawn into it from Ben & Jerry’s Ice Cream.
I just discovered the best Christmas gift for EVERY wine lover… Seriously, anyone could love the smiling Golden Girls faces on their wine charms… Read more