Pictures of food are some of the most shared images on Pinterest. In fact, that was one of the original reasons I started up on the social sharing website a year ago…. To collect recipes that I wanted to create in the future. I use the example of an old binder I have which saves cut out recipes and food images that I tore out of food magazines. Essentially, Pinterest is the same thing. Only social…. And online.
Here are some tips (rewritten from Pinerly) for food bloogers, social media marketers and foodie Pinterest friends out there -
- Post a Close-Up Image – People don’t want to see a dirty towel next to the picture. Images that are bright, fun and close up get the most shares. You want to make people HUNGRY!
- Adding Text to your Food Images - “Just by adding text on top of the exact same food image, we’ve seen it result in 2.2x – 4.5x more re-pins and clicks. We use 3 words of text to explain the ingredients (evoking the taste sense) and making the user’s next focus point the image itself to which they can now relate to. This means that the text added must be short, clear, but must not take attention away from the food itself.” from Pinerly
- Keep Description Short and Sweet - Keep your description simple, include one keyword that describes the image and have no more than two sentences for people to read. If you are a marketer – don’t make the description personal. Even though people can edit the description, many don’t and they won’t re-pin if the description is too personal.
Infographic found on Pinerly Dives Deep into Food on Pinterest.