It has been a little over a week since my life was completely changed. Yes, I got laid-off. It has been a huge blow to my money situation as well as my sometimes overly exaggerated ego, but thanks to the support of friends both at Hamilton Partners and around Healdsburg, I have come to terms with my first (and hopefully only) lay-off.

The reasoning is as straightforward yet complex as it sounds. People don’t print as much as they used to, thus they buy less ink. Yes, many more factors are involved, but it is pretty simple. It is cost effective, sustainable and smart to not print as much no matter who you are or what you print. A simple theory…. The complex part is that this trend has been going on for sometime, yet some have been so obsessed with trying to figure out HOW to get people to print more that they never took the time to look or ask WHY?

Thankfully, this set back has made me realize what is important in life and it isn’t sitting at my desk staring at the computer until I can barley see straight anymore.

Part of my new plan: I already promote different Healdsburg events such as parties, concerts, art openings, wine tastings, etc., so why not try to turn event promotions and planning into a career.

For Healdsburg Magazine, I will be contributing content about local events in and around Healdsburg, populating and promoting the What’s Happening calendar and promoting the site via different social media outlets such as Facebook, Twitter and Flickr.

As my last post described, Healdsburg Magazine is an Online New Media magazine that discusses real life in Healdsburg, including reviews of local restaurants, retail stores and wineries.

Please take a look, and let me know what you think at: 

http://healdsburgmagazine.com