Last week I had the pleasure of hosting a roundtable discussion with the North Bay Internet Society group on personal branding, social media and how to make money through connecting with others via social media.

Social Media tools have come a long way from the early days of Facebook, Twitter and YouTube. These engagement tools are no longer just looked at like a trend, but as a tactic for creating a community around your brand.

People can apply social techniques to build trust with current and potential customers and brand themselves online to make money using online social tools.