Breath(e) Media

I was just listed on Carol Phillips’ blog Millennial Marketing as one of her “Ten Women Writers Under 30.”  Carol is an adjunct professor of Marketing at The University of Notre Dame, president of a consulting firm in Chicago and a woman I connected with through Twitter.  Since she is a teacher she probably deals with Millennial more than I do (the average age of my friends on Facebook is 35 and I am guessing it is actually a bit older on Twitter because my everyday friends are not tweeting) and is a great resource for the latest stats on trends about my Generation.

During my first Project Y-ine ‘trip’  I discovered that people in their twenties are largely influenced by their friends and that world of mouth is the number one reason for them to purchase anything, not just beer and wine.  You can read more on my study on Palate Press, an online wine magazine under “Why Y-ine? The Post-Journey Report.“  Women in general talk to each other more about deals they get, etc. so it is easy to see that word of mouth travels even further in our lives.   In Carol’s post she discussed a new study on Millennial Women conducted by Radar Research for PopSugar Media which showcases just how important us young women should be to brands.

Gen Y women are also influential brand advocates. When they discover a brand they love, 61% said they “share it with as many friends as possible” and are likely to share it across a spectrum of platforms, including email, social networks, online reviews, blog comments, SMS/MMS, phone and face-to-face.

Women in general already have much of the buying power & influence in every industry (Every marketer has head the line “80% of all consumer purchasing decisions are made by women”). Take that and combine it with a generation that makes just as much, if not more than our male counterparts and we are truly powerhouse consumers.