Comments on: marketing relevance fail? http://shanaray.com/sonoma-county/marketing-relevance-fail/ Shana Ray's take on Sonoma County, Food, Wine & Social Media Wed, 21 Jul 2010 21:50:04 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Sujith Krishnan http://shanaray.com/sonoma-county/marketing-relevance-fail/comment-page-1/#comment-209 Sujith Krishnan Sat, 28 Mar 2009 12:46:57 +0000 http://shanaray.wordpress.com/?p=628#comment-209 Hey all, Yeah.. to purchase a pack of chocolate is a impulse decision.. You cant assure that you will have some impulse to have a chocolate tomorrow or day after tomorrow. But think that they created the app not to target everyone, its for those who want to gift / purchase chocs for a special occassion / birthday. Also i will wait for some updates in app, but i appreciate the launch same me. Its nice to see almost all teh needs going "On the go" and making easy for the customers. Pointing out some mistake is easy.. its a bit human to appreciate a new stuff. But i am also having the opinion of making the UI of the app bit more interesting.... Hey all,

Yeah.. to purchase a pack of chocolate is a impulse decision..
You cant assure that you will have some impulse to have a chocolate tomorrow or day after tomorrow.

But think that they created the app not to target everyone, its for those who want to gift / purchase chocs for a special occassion / birthday.

Also i will wait for some updates in app, but i appreciate the launch same me. Its nice to see almost all teh needs going “On the go” and making easy for the customers.

Pointing out some mistake is easy.. its a bit human to appreciate a new stuff.

But i am also having the opinion of making the UI of the app bit more interesting….

]]> By: Juanita http://shanaray.com/sonoma-county/marketing-relevance-fail/comment-page-1/#comment-208 Juanita Sat, 07 Mar 2009 06:38:52 +0000 http://shanaray.wordpress.com/?p=628#comment-208 Sounds like you all have the idea. Godiva needs to put more cholatiers back in the shops and work on their own website a little more before they go off into territory A) they don't understand and B)that is plain not practical. A waste of good marketing dollars of you ask me. Sounds like you all have the idea. Godiva needs to put more cholatiers back in the shops and work on their own website a little more before they go off into territory A) they don’t understand and B)that is plain not practical. A waste of good marketing dollars of you ask me.

]]> By: Michael Wangbickler http://shanaray.com/sonoma-county/marketing-relevance-fail/comment-page-1/#comment-206 Michael Wangbickler Tue, 03 Mar 2009 00:07:03 +0000 http://shanaray.wordpress.com/?p=628#comment-206 Thanks Shana. This is a typical example of a company (or employees of that company) that don't get it. This obviously shows that their marketing staff has no concept of the buying habits of their customers, or where they are. Godiva is all about the experience. Walking into their store is stepping into a fantasy land. Most of the people who purchase probably didn't even plan on shopping at Godiva. They just decide on a whim when they see the store in the mall. This app seems pretty useless to me. I doubt it will be used much. Thanks Shana. This is a typical example of a company (or employees of that company) that don’t get it. This obviously shows that their marketing staff has no concept of the buying habits of their customers, or where they are. Godiva is all about the experience. Walking into their store is stepping into a fantasy land. Most of the people who purchase probably didn’t even plan on shopping at Godiva. They just decide on a whim when they see the store in the mall. This app seems pretty useless to me. I doubt it will be used much.

]]> By: Tim http://shanaray.com/sonoma-county/marketing-relevance-fail/comment-page-1/#comment-207 Tim Mon, 02 Mar 2009 17:07:25 +0000 http://shanaray.wordpress.com/?p=628#comment-207 Sounds like you resisted drinking the Godiva Kool-Aid, well done. I agree an iPhone app for ordering chocolate doesn't provide the satisfaction of the impulse buy at all. Now, if they could somehow resurrect <a href="http://en.wikipedia.org/wiki/Kozmo.com" rel="nofollow">Kozmo.com</a> and tie in the app with a delivery to your doorstep... we can dream, right? Sounds like you resisted drinking the Godiva Kool-Aid, well done. I agree an iPhone app for ordering chocolate doesn’t provide the satisfaction of the impulse buy at all.

Now, if they could somehow resurrect Kozmo.com and tie in the app with a delivery to your doorstep… we can dream, right?

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