A great example of a restaurant using social media to its advantage.

I love the idea of taking the negativity of Yelp reviews and spinning them into something positive. The evil genius part is that (if the sandwich is actually good) it will inspire others to write positive Yelp reviews…..

I also would like to state that I think more restaurants need to incorporate sandwich boards and marquees… Or even better – a photo opportunity like the one in front of The Epicurean Connection on the Sonoma Square.