Sometimes the most shared images relate to current events. Social media marketing is all about connecting with fans in-real-time, which makes internet memes the perfect way to connect, showcase the fun personality of your brand and encourage shares….

A meme is “an idea, behavior or style that spreads from person to person within a culture.”

And done right, they can be a great way to connect with an online community. Of course, the first rule of using a meme is KNOWING your customers. Will they think the meme is funny? Offensive? Over the Line?  Will they even get it? The folks at Blue Glass wrote a great article about Meme Marketing to check out before jumping into posting meme’s on your brand’s social networks.

Oreo posted this image from their Facebook page (a mere 2 hours ago) and it has more shares than I have seen in a while. BTW. Check out Carly Rae Jepsen’s - Call Me Maybe video if you don’t “get it.”