Breath(e) Media

running a small business: you are doing it wrong.

I work from my laptop which means when not working from my kitchen table, I work out of various coffee shops around Sonoma County.  Mainly in Healdsburg and Santa Rosa, but I have been known to frequent a few in Sonoma, Petaluma and Windsor. I would also like to add that I worked as a supervisor [...]

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customer service in the consumer review era.

Years ago, back when the terms blog and twitter were still unknown, if restaurants, retailers or wineries provided terrible customer service then the word only got around to the visitors immediate friends and family.  If it was a truly horrific act of bad customer service or product failure, then maybe the word would spread a [...]

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customer service, you are doing it right.

Everyone who is “online” knows all about what Tony Hsieh the CEO of Zappos is doing via Twitter to create a brand personality based on human interaction and honestly. Just today, I read a great article about Bill Taylor‘s visit to the Zappos headquarters in Las Vegas in which he describes what new employees have to [...]

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