the future of the internet.
I posted an image on my posterous site the other day of a commercial I saw on Hulu. The commercial for a Buick Lacrosse allowed me, the viewer aka the consumer, the option of which of the three videos I wanted to watch based on what was important to me – the interior of a car, the design or how envious someone might be by seeing me drive this vehicle. Of course, I chose Envy, because isn’t that part of the reason we purchase items, for an unconscious attempt at getting someone else to notice you.
I have cable at my house but I hardly ever watch it anymore. Websites like Hulu and other sites where I can watch my favorite shows online have fed my need to watch what I want to watch, WHEN I want to watch it. And, that is how I look at the online world in general. I can now watch Days of our Lives at 2AM, while talking to others that are up on Twitter and while purchasing Christmas presents on Amazon. I make up the rules.
This is the future of retail. It is all about allowing your customers to customize what they want to read/watch/look at. Social Media is more than just Twitter and Facebook ~ It is an overall change in the way we access information. The brands that “get that” will keep our attention.