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	<title>ShanaRay.com &#187; Godiva</title>
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		<title>marketing relevance fail?</title>
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		<pubDate>Fri, 27 Feb 2009 18:33:34 +0000</pubDate>
		<dc:creator>Shana Ray</dc:creator>
				<category><![CDATA[Sonoma County]]></category>
		<category><![CDATA[Creative Stagety]]></category>
		<category><![CDATA[Godiva]]></category>
		<category><![CDATA[Iphone App]]></category>
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		<description><![CDATA[Godiva Chocolates announced today that they created an iphone app to give customers easier access to buying their chocolate.  After reading the press release for the Godiva Mobile for iPhone application, as well as a few articles that just copy<span class="ellipsis">&#8230;</span> <a href="http://shanaray.com/marketing-relevance-fail/"><div class="read-more">Read more &#8250;</div><!-- end of .read-more --></a>]]></description>
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