ShanaRay.com » Hulu http://shanaray.com Shana Ray's take on Sonoma County, Food, Wine & Social Media Mon, 06 Sep 2010 22:00:12 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 the future of the internet. http://shanaray.com/social-media/the-future-of-the-internet/ http://shanaray.com/social-media/the-future-of-the-internet/#comments Sun, 01 Nov 2009 07:36:06 +0000 Shana http://shanaray.com/?p=1292 I posted an image on my posterous site the other day of a commercial I saw on Hulu.  The commercial for a Buick Lacrosse allowed me, the viewer aka the consumer, the option of which of the three videos I wanted to watch based on what was important to me – the interior of a car, the design or how envious someone might be by seeing me drive this vehicle.  Of course, I chose Envy, because isn’t that part of the reason we purchase items, for an unconscious attempt at getting someone else to notice you.

I have cable at my house but I hardly ever watch it anymore.  Websites like Hulu and other sites where I can watch my favorite shows online have fed my need to watch what I want to watch, WHEN I want to watch it.  And, that is how I look at the online world in general.  I can now watch Days of our Lives at 2AM, while talking to others that are up on Twitter and while purchasing Christmas presents on Amazon.   I make up the rules.

This is the future of retail.   It is all about allowing your customers to customize what they want to read/watch/look at.  Social Media is more than just Twitter and Facebook ~ It is an overall change in the way we access information.  The brands that “get that” will keep our attention.

]]> http://shanaray.com/social-media/the-future-of-the-internet/feed/ 0