Blog Archives

my social media competition.

I just stumbled upon a great social media white paper.  The 26 page pdf SOCIAL MEDIA MARKETING INDUSTRY REPORT: How Marketers Are Using Social Media to Grow is written by Michael A. Stelzer of Writing White Papers.  The report surveyed

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Posted in Social Media Blog

freebies + social media = hot restaurant strategy.

This article from Media Post News says it all: Earlier this month, Denny’s gave away more than 2 million Grand Slam Breakfasts in one day with the help of a Super Bowl commercial and online chatter. This week, Quiznos gave

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Posted in Sonoma County

korbel’s lack of an online plan.

Just a day after reading about a friend’s lack of acknowledgment at Napa sparkling wine maker Domain Chandon, I was asked by a friend of mine to visit the Korbel tasting room to pick up some Zinfandel (yes, Korbel does

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Posted in Sonoma County

why you should hire a freelancer.

I was just recently asked by a winemaker friend of mine if I have any marketing agency recommendations for him.  After he told me he was looking for an agency to create a print ad, my first question to him

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Posted in Sonoma County

social media can help sonoma county businesses through the downturn.

Yesterday two more stories were in the Press Democrat about Sonoma County businesses laying off people and cutting back on production.  Agilent Technologies and one of my favorite food brands, Amy’s Kitchen, both have been hit hard by the recession. 

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Posted in Sonoma County