Tag Archive | "online strategy"
freebies + social media = hot restaurant strategy.
This article from Media Post News says it all: Earlier this month, Denny’s gave away more than 2 million Grand Slam Breakfasts in one day with the help of a Super Bowl commercial and online chatter. This week, Quiznos gave away a million subs in three days after using only banner ads, Facebook and Twitter presence and [...]
Continue reading...customer service in the consumer review era.
Thursday, February 26, 2009
Years ago, back when the terms blog and twitter were still unknown, if restaurants, retailers or wineries provided terrible customer service then the word only got around to the visitors immediate friends and family. If it was a truly horrific act of bad customer service or product failure, then maybe the word would spread a [...]
Continue reading...korbel’s lack of an online plan.
Tuesday, February 24, 2009
Just a day after reading about a friend’s lack of acknowledgment at Napa sparkling wine maker Domain Chandon, I was asked by a friend of mine to visit the Korbel tasting room to pick up some Zinfandel (yes, Korbel does make some wine). I tweeted about my experience, briefly saying that Korbel doesn’t get a lot of [...]
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Monday, March 2, 2009
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