<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>ShanaRay.com &#187; online strategy</title>
	<atom:link href="http://shanaray.com/tag/online-strategy/feed/" rel="self" type="application/rss+xml" />
	<link>http://shanaray.com</link>
	<description>Food, Wine &#38; Social Media in Wine Country</description>
	<lastBuildDate>Mon, 06 Feb 2012 02:07:38 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>freebies + social media = hot restaurant strategy.</title>
		<link>http://shanaray.com/freebies-social-media-hot-restaurant-strategy/</link>
		<comments>http://shanaray.com/freebies-social-media-hot-restaurant-strategy/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 16:27:08 +0000</pubDate>
		<dc:creator>Shana Ray</dc:creator>
				<category><![CDATA[Sonoma County]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[online strategy]]></category>
		<category><![CDATA[Restaurant]]></category>
		<category><![CDATA[Social Media Blog]]></category>

		<guid isPermaLink="false">http://shanaray.wordpress.com/?p=642</guid>
		<description><![CDATA[This article from Media Post News says it all: Earlier this month, Denny&#8217;s gave away more than 2 million Grand Slam Breakfasts in one day with the help of a Super Bowl commercial and online chatter. This week, Quiznos gave away a million subs in three days after using only banner ads, Facebook and Twitter [...]]]></description>
		<wfw:commentRss>http://shanaray.com/freebies-social-media-hot-restaurant-strategy/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>customer service in the consumer review era.</title>
		<link>http://shanaray.com/customer-service-is-more-important-than-ever-before/</link>
		<comments>http://shanaray.com/customer-service-is-more-important-than-ever-before/#comments</comments>
		<pubDate>Thu, 26 Feb 2009 20:59:37 +0000</pubDate>
		<dc:creator>Shana Ray</dc:creator>
				<category><![CDATA[Sonoma County]]></category>
		<category><![CDATA["customer service"]]></category>
		<category><![CDATA[Blogging Relations]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Online reviews]]></category>
		<category><![CDATA[online strategy]]></category>
		<category><![CDATA[Wine Country]]></category>
		<category><![CDATA[Yelp]]></category>

		<guid isPermaLink="false">http://shanaray.wordpress.com/?p=618</guid>
		<description><![CDATA[Years ago, back when the terms blog and twitter were still unknown, if restaurants, retailers or wineries provided terrible customer service then the word only got around to the visitors immediate friends and family.  If it was a truly horrific act of bad customer service or product failure, then maybe the word would spread a [...]]]></description>
		<wfw:commentRss>http://shanaray.com/customer-service-is-more-important-than-ever-before/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>korbel&#8217;s lack of an online plan.</title>
		<link>http://shanaray.com/lack-of-an-online-plan/</link>
		<comments>http://shanaray.com/lack-of-an-online-plan/#comments</comments>
		<pubDate>Tue, 24 Feb 2009 16:32:51 +0000</pubDate>
		<dc:creator>Shana Ray</dc:creator>
				<category><![CDATA[Sonoma County]]></category>
		<category><![CDATA[Bad PR]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Google Alerts]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Internet PR]]></category>
		<category><![CDATA[Korbel]]></category>
		<category><![CDATA[online strategy]]></category>
		<category><![CDATA[reactive publicity]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Wine Blog]]></category>

		<guid isPermaLink="false">http://shanaray.wordpress.com/?p=596</guid>
		<description><![CDATA[Just a day after reading about a friend&#8217;s lack of acknowledgment at Napa sparkling wine maker Domain Chandon, I was asked by a friend of mine to visit the Korbel tasting room to pick up some Zinfandel (yes, Korbel does make some wine). I tweeted about my experience, briefly saying that Korbel doesn&#8217;t get a [...]]]></description>
		<wfw:commentRss>http://shanaray.com/lack-of-an-online-plan/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
	</channel>
</rss>

