project y-ine.
I am sure you all have heard…. But I am in Tampa, FL about to partake on the largest and most exciting journey of my life … Project Y-ine is a social media expose that myself and Ashley, the Beer Wench have created.
We are traveling around the United States, conducing interviews with members of Generation Y that are over the legal drinking age (aka people 21-33). The project is an attempt to get into their heads and find out what goes on up there when they go to purchase wine or beer at the store. To truly do a study, unlike any other, that focuses on the next generation of wine/beer drinkers.
This first leg of the project takes us from Tampa, through NOLA, Houston & Austin, TX, Southern New Mexico, Phoenix, LA and back up to Northern California — aka The South!
But, you can read all about that here: http://www.projectyine.com.
See you all in a city near you!