Facebook just announced its biggest change to users news feeds since the arrival of the Facebook Timeline. The way people use social media to share images that tell a story about their lives has only become more pronounced.
Images capture a moment in time unlike text can.
According to Facebook they are getting rid of the clutter to make room for “bright, beautiful stories.”

This new newsfeed focus on friendships, stories and having a choice of how YOU want to customize your feed. Sounds great! A newsfeed that is suited to each user.
Okay, what does this mean for brand? That is the question us marketers are thinking! Does this mean our content will not be seen?
We have done our research and have a few ideas for our clients:
1. SHAREABLE CONTENT
- A key part of any social media marketing strategy, and with these new changes – it is even more important. The goal here is to create visual content so compelling that people want to share. Take a look at what posts have worked the best in the past (as well as what hasn’t worked) and find communality. Plan your content ahead and put more of an emphasis — and more time and dollars – on creating content that your fans WANT to share.
2. FOCUS ON YOUR FANS
- These are the people that are your evangelists and will get your content. Social Media Marketing isn’t about shouting your message – it is about having something that others want to shout about and share. It is about creating and cultivating real relationships and a community of fans that want to talk about you. This is a much harder task – it involves analysis of who is already engaging and what makes them tick. We can definitely help guide any brands with this analysis.
3. FACEBOOK ADS
- Social Media Marketing isn’t free anymore. Facebook Advertising is a great way to reach out to new target audiences that share common interests. Though, I am not sure what impact this new newsfeed will have on ads, but my guess is that it will be much more visual!
Who is excited for Facebook’s new newsfeed and the impact it will have on storytelling? I know I am!