Tag Archive for Social Media Marketing

social media relationships.

April 24, 2013 SEO Blog, Social Media Blog No comments

social media relationships

Social Media for a Social Business, Written by .

“Social media is not a tool for marketing. It is a tool for relationships,” says Shana Ray, a social strategist at Resonate Digital, which counts wine businesses among its clients. “We have made it into a tool for marketing, but at its core, it’s about relationships.”

In other words, in the old days, commerce was based on recommendations by real people. Nowadays, commerce is based on recommendations by real people. The technology has changed, but story remains the same.

 

facebook marketing – the NEW newsfeed.

March 8, 2013 SEO Blog, Social Media Blog Comments Off

Facebook just announced its biggest change to users news feeds since the arrival of the Facebook Timeline. The way people use social media to share images that tell a story about their lives has only become more pronounced.

Images capture a moment in time unlike text can.

According to Facebook they are getting rid of the clutter to make room for “bright, beautiful stories.”

Social Media Marketing Strategy - Facebook

This new newsfeed focus on friendships, stories and having a choice of how YOU want to customize your feed. Sounds great! A newsfeed that is suited to each user. 

Okay, what does this mean for brand? That is the question us marketers are thinking! Does this mean our content will not be seen?

We have done our research and have a few ideas for our clients:

1. SHAREABLE CONTENT

  • A key part of any social media marketing strategy, and with these new changes – it is even more important. The goal here is to create visual content so compelling that people want to share.  Take a look at what posts have worked the best in the past (as well as what hasn’t worked) and find communality.  Plan your content ahead and put more of an emphasis — and more time and dollars – on creating content that your fans WANT to share.

2. FOCUS ON YOUR FANS

  • These are the people that are your evangelists and will get your content. Social Media Marketing isn’t about shouting your message – it is about having something that others want to shout about and share. It is about creating and cultivating real relationships and a community of fans that want to talk about you.  This is a much harder task – it involves analysis of who is already engaging and what makes them tick. We can definitely help guide any brands with this analysis.

3. FACEBOOK ADS 

  • Social Media Marketing isn’t free anymore. Facebook Advertising is a great way to reach out to new target audiences that share common interests.  Though, I am not sure what impact this new newsfeed will have on ads, but my guess is that it will be much more visual!

Who is excited for Facebook’s new newsfeed and the impact it will have on storytelling?  I  know I am!

social media + cheese.

February 28, 2013 Food/Restaurant Blog, Latest News, Social Media Blog Comments Off

On February 26, I spoke in front of a group of cheesemakers at the Sonoma Valley Cheese Conference, hosted by my favorite cheese woman – Sheana Davis. In front of a group of 50 cheese makers  retailers, chefs, etc. I showed real-world examples of social media marketing in the cheese world and conducted live social media audits for attendees.

The cheese industry is a great case study for small businesses making a huge impact with social media through telling their story. With so much going on behind the scenes, from the farming aspect to the making of the cheese to recipe testing – there is a lot of content to tell a story online.

Social media marketing… at it’s roots… is about telling a story. When you start off with a good story then there’s no end to where you can take social media tools.

Social Media Cheese

resonate.

January 15, 2013 Latest News, SEO Blog, Social Media Blog Comments Off
Resonate Board

The word resonate is a reoccurring theme of my life in 2013.

Resonate
My fashion consultant client has a beauty book where she talks about creating a “resonate binder” when looking at what you want your clothes to reveal about you – a binder filled with images and quotes that resonate with you who are (or who you want to be). I created a Pinterest board filled with images and quotes that reminds me of what makes life worth living.  http://pinterest.com/sharayray/resonate/

I also have the opportunity to work for a digital marketing agency based in Petaluma called Resonate Digital (changed from Resonate Social). They are a great group of online marketers and I look forward to seeing what where we go as a team!

It is the community I have built that truly makes life worth living for me!

Resonate Board

get there safe facebook contest.

December 21, 2012 Latest News, Social Media Blog Comments Off
Get There Safe - Flat Tire - Social Media Contest

I have the pleasure of working on a few new brands over the last few months – moving into the world of families, tires, sealants and safety with Fix a Flat.

Fix-a-Flat is the leading emergency flat tire repair product in the world.

Fix-a-Flat is more than just tire car products. Their focus on driving safety and family through social networking has led us to create a Facebook contest called #GetThereSafe.

Get There Safe - Fix a Flat

Get There Safe - Flat Tire - Social Media Contest

Fix-a-Flat is asking fans to share their travel stories – tales of how families got to their destinations safely, poems about using fix-a-flat to fix a flat tire on the side of the road, fairy tales of driving over the river and through the woods to grandmothers house and slipping on some ice – an adventure in safe driving.

Oh, and the author of the favorite story – wins $500! Join Fix-a-Flat on their Facebook page: https://facebook.com/fixaflat.

 

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