Tag Archive | "Viral"
tracking pork and beans.
YouTube is the latest social network that is offering brands free demographic data about users who click on their offerings. These facts will highly influence how bands, TV shows, movies and consumer products are marketed virally on the Web. A feature called YouTube Insight, introduced in March, gives YouTube account holders a range of statistics, [...]
Continue reading...Snapfish celebrates Valentines Day with new site
Friday, February 1, 2008
Snapfish.com, the online photo-sharing leader, wanted to leverage Valentine’s Day with an online, viral card-making application. My company, Hamilton Partners was chosen to create the site because of their creative card ideas, web UI design and quick turnkey development. The new Snapfish Valentine site offers a choice of three interactive and fun e-cards. Each one lets [...]
Continue reading...Kiss and Tell for a Good Cause
Thursday, January 24, 2008
Clos du Bois’ Valentines Day promotional website is up. Go to KissAndTell.com to send a free Valentine e-cards to your sweetheart, friends and family. For each e-card sent, Clos du Bois will donate $1 to WomenHeart. Please note, my company did not create the site….
Continue reading...Why So Serious?
Thursday, January 24, 2008
I love everything about a clever marketing campaign surrounding a movie, The Simpsons Movie started last year off for extremely well done marketing (the movie, not so good) and one of Cloverfield’s many viral campaign’s (Widget where people could embed the trailer on their blogs, MySpace, Facebook, etc. and if their widget was grabbed the [...]
Continue reading...Gossip via Social Networking
Wednesday, January 23, 2008
Earlier today a colleague of mine reminded me to check my Twitter account. So I went on this afternoon at 2PM to take a look. The latest Twitter was from Hugh MacLeod. It was posted 1 minute earlier. My response Twitter said “What?? Heath Ledger is dead??” So of course, me being a pop culture junkie, I [...]
Continue reading...Just an excuse to bring up champagne…
Monday, January 21, 2008
The three fundamentals of a good viral campaign: 1) Keep it simple 2) Make it personal 3) Give people a reason to pass it on “All advertising is unwanted, so if you’re going to crash the party, bring some champagne with you.” – Bob Thacker, SVP of Mkt at OfficeMax
Continue reading...The realities of ElfYourself
Monday, January 21, 2008
Articles about the viral hit have been everywhere over the past month and a half. This weekend alone, I read four different articles throwing out statistics like “There were 123 million elves created this year, up from 11 million last year” “40% of all visitors to Elf Yourself were 55 or older” and “Users [...]
Continue reading...The aftermath of CES 2008
Friday, January 11, 2008
The mad, craziness of CES has come to an end for myself. It was an amazing show with 150 inch plasma screens, Hydrogen Fuel Cell Prototype Cars, new cellphones and booths that were bigger than my apartment. I uploaded and tagged most of my pictures onto my Flickr account for you all to take a [...]
Continue reading...Viral Rules
Thursday, January 10, 2008
The OfficeMax “Elf Yourself” campaign, had more than110 million visitors. “Elf Yourself” has hit the bull’s-eye of viral success: It has seeped into pop culture. Broadcasters at several local stations, The Today Show and Good Morning America created their own dancing holiday greeting for viewers. For the second year, the campaign was a winner. The [...]
Continue reading...Cloverfield Clip
Thursday, January 3, 2008
Ok, the clip I just posted was for MySpace only so didn’t come up, because (I was just informed) that you cannot embed items onto Word Press blogs. The clip is now on MySpace page and it is a pretty cool viral campagin. It is a trailer of the movie and J.J. Abrams comes up in [...]
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Thursday, June 5, 2008
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