Blog Archives

Just an excuse to bring up champagne…

The three fundamentals of a good viral campaign: 1) Keep it simple 2) Make it personal 3) Give people a reason to pass it on “All advertising is unwanted, so if you’re going to crash the party, bring some champagne

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The realities of ElfYourself

Articles about the viral hit have been everywhere over the past month and a half. This weekend alone, I read four different articles throwing out statistics like “There were 123 million elves created this year, up from 11 million last

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The aftermath of CES 2008

The mad, craziness of CES has come to an end for myself. It was an amazing show with 150 inch plasma screens, Hydrogen Fuel Cell Prototype Cars, new cellphones and booths that were bigger than my apartment. I uploaded and

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Viral Rules

The OfficeMax “Elf Yourself” campaign, had more than110 million visitors. “Elf Yourself” has hit the bull’s-eye of viral success: It has seeped into pop culture. Broadcasters at several local stations, The Today Show and Good Morning America created their own

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Cloverfield Clip

Ok, the clip I just posted was for MySpace only so didn’t come up, because (I was just informed) that you cannot embed items onto Word Press blogs. The clip is now on MySpace page and it is a pretty

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