I am copying and pasting a post that I just read, I think it is great advice. Such a simple but effiective idea.
Perhaps Citi Bank’s most memorable line in the last few years has been ‘dividends are a girl’s best friend.’ It’s the foundation of a particularly savvy advertising strategy that seamlessly blends media planning and creative. The challenge is twofold: (1) The headline is infinitely more memorable than the brand. And, (2) Google.Searchers enter the headline and net a list of blogs, news articles and sundry non-brand content that may or may not even be about the campaign.
When a line is that memorable, it deserves a Web plan that targets the way pre-shoppers and ambient thinkers search, buy and share online.
Provided by Advergirl
My mind has already come up with several ideas for my brands along this line… I will hopefully be blogging about them next year! :)